Retention, up-sell, cross-sell and renewal are all areas in which the mobile can make a powerful contribution. So much of the challenge with CRM activity is simply getting the customers attention. Mobile can help to overcome this problem, as the very high read rate make SMS a compelling channel for customer communications. However getting the most out of the mobile channel is a delicate balancing act. The personal nature of the mobile channel means that unwelcomed messages will be quickly punished by consumers removing permission to communicate. Brands need to use the channel wisely. Ad.IQ has a wealth of experience in advising household name brands on using the mobile. Some our services include:

Renewal management: Ad.IQ has significant success is the use of mobile in the customer renewal process. Results show that mobile has enormous potential to simultaneously drive up conversion rates while lowering costs.

Offers and vouchering: Mobile is a powerful way to advertise offers and to deliver footfall into your retail channel, both real and virtual. Ad.IQ works with brands to build opted in consumer databases by collecting and validating mobile data across channels, and then manages on-going communications to these customers.

Email integration: Today many clients use email as a key part of their CRM strategy. Mobile can be used to enhance email strategies in a number of ways. Our call-back solution has been used to improve conversion on email campaigns by as much as 50%. More and more consumers read email on their mobile device opening up exciting new opportunities to enhance e-communications strategies.