Mobile can play a key role in moving prospects through the sales process. It’s a powerful way to continue to communicate with prospective customers generated via any channel. SMS’ 90%+ read rates mean that your message will have real impact. It is an ideal way to deliver timely messages to consumers currently in-market for your product or service. We work with clients across all key areas of customer contact including:

Quote & basket recovery: Ad.IQ has been pioneering the use of SMS for recovery of abandoned online quotations and shopping baskets. We help follow up these leads with personalised messaging. The high read rates achieved with SMS means many brands are achieving over 15% sales uplift.

Nearest outlets & location maps: For many brands the objective will be to deliver prospective customers to the retail environment, and the mobile device is the ideal channel as the device the consumer is most likely to carry. Clients use our services to follow up leads generated across channels to provide nearest retailer location, maps, appointment confirmations and reminders.

Lead management: SMS is an ideal tool to follow-up leads. Brands use Ad.IQ’s rules engine to automate the process of lead management, and to aid consumers through the purchase cycle. The Ad.IQ platform has a sophisticated scheduler that can be used to orchestrate a combination of SMS, callback and email according to business rules, in turn increasing conversion rates.