Ad.IQ offers its clients a complete range of services which combine access to its technology platform with strategic consultancy, account support and self service tools. These services are all designed to help customers integrate the mobile channel into their communication processes across the whole organisation and customer lifecycle including:

Customer acquisition: Mobile can be used to drive incremental response from existing advertising, measure advertising effectiveness and optimise advertising performance.

Lead management and conversion: Ad.IQ tools are used to convert leads generated across channels. SMS, email & voice can be combined to remarket to abandoned online quotes or shopping baskets, and integrate with the brand's retail channel.

Customer retention and communication: Mobile is an efficient and cost effective channel for ongoing customer communications. We help clients to integrate mobile into renewals and CRM processes.

Important alerts & customer service: Mobile can be successfully applied in customer service for updates on offers, delivery notifications and credit control. Also call centres can utilise SMS for follow-ups to customer service enquires.

Mobile internet: Mobile internet allows customers to engage with the brand via increasingly powerful mobile devices, and is a key element of our technology platform

Analytics: Underpinning all applications is a reporting and analytics toolkit that enables customers to measure the ROI of all mobile activities.