Software as a service:Ad.IQ provides Software As A Service which informs its approach to developing, managing, monitoring and supporting technology. At a high level this is manifest in the following features:

• Real Time Set Up of accounts and campaigns.
• Interception and management of all errors to successful conclusion.
• Real-time reporting.
• Ease of Integration.
• Secure transfer and storage of all data.
• A Reliable, Robust and Scalable platform.
• Plan for zero down time.
• Comprehensive monitoring.
• 24/7/365 Support.

Services-Oriented Architecture: Ad.IQ has adopted Services Oriented Architecture, a network of loosely coupled, message driven software components that are combined and configured to deliver tailored applications. These are deployed within wider frameworks that apply a common approach to resilience through message queuing, monitoring, back-up and disaster recovery.

Hosting and Virtualisation: Ad.IQ hosts its production environments in industry standard data centres with appropriate security controls, power and connectivity redundancy. Mirrored environments in separate locations provide 100% redundancy.
Ad.IQ employs virtualisation which enables rapid deployment of bundle software components in line with capacity requirements. This approach gives Ad.IQ a highly scalable, flexible and extensible platform.