Monitoring: All network resources and third party services are monitored 24/7. Detailed performance indicators are reported to a Network Operations Centre for pro-active management of service levels. Round trips are performed to ensure end-to-end connectivity for SMS, voice, mobile internet and e-mail. A bespoke XML driven application monitors application logs for errors and data integrity issues. Where a 'monitor' is triggered an alert is escalated to Ad.IQ's support team for investigation and resolution.

Support: Support hubs in London and Sydney operate 24/7/365 and are accessed via email or phone. All issues are tracked via a ticketing system in line with defined escalation paths outlined in a Service Level Agreement.

Availability: During 2010 combined services have been available in excess of 99.9% of the time.