Ad.IQ's technology platform has been in continual development since 2002 and deployed in fifteen markets. Today Ad.IQ offers a suite of software components and technology governance that combine to deliver off-the-shelf and bespoke solutions.

Multi-channel dialogue: Separate SMS/MMS, voice, email, web and mobile internet applications combine with a rules engine to deliver sophisticated multi-channel dialogues.

Systems Strategy: A Software As A Service model under-pinned by a Service Oriented Architecture, combined with virtualistion means existing software components can be easily combined and deployed to deliver tailored and scalable solutions.

Managing Technology: Ad.IQ's Information and Quality Management Systems control the way technology is designed, developed, monitored and maintained. The result is a robust, reliable service with high availability. Ad.IQ is certified ISO 9001 and ISO 27001 compliant.

Data In/Out: A number of web based APIs combine with powerful Import and Export Engines to enable both real-time and batch data transfer in a secure way

Rules Engine: Consumer dialogues are managed by Ad.IQ's Workflow Engine that uses triggers to initiate outbound messages to consumers or to capture and validate logic with Ad.IQ's Parsing Engine that integrates leading data suppliers to support addressing, mapping and location based services.

Service Level: Ad.IQ has comprehensive monitoring in place and operates its support services 24/7/365. Availability of services exceeds 99.99%