GERMANY: HAMBURG MANNHEIMER
Leading insurance provider Hamburg Mannheimer has launched its second text to win campaign following the success of its first trial earlier this year. Promoted across its new nationwide German press campaign, consumers can text a keyword to 84118 to win a digital camera. An additional option to then supply their name, house number and postcode to receive information about the company has generated a strong response.
UK: Promoting the launch of its new right-hand-drive SUV, Hummer has launched one of its first UK advertising campaigns
UK & GERMANY: Amnesty International uses mobile to rally support for Burma
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