UK: HUMMER
Promoting the launch of its new right-hand-drive SUV, Hummer has launched one of its first UK advertising campaigns. Featuring an SMS call to action to manage brochure requests, the press and outdoor ads encourage consumers to text 'Hummer' to dedicated shortcode 84464. Once respondents have replied with their postal details they are given a further option to request a call-back to arrange a test drive.
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