This month we've been working for Save the Children in partnership with Experian CheetahMail. A collaboration that takes donor interest from a persuasive outdoor and press campaign to the website where a donation can be made. Also, find out just how effective Mobile marketing can be...whatever the goal!

In this month's issue we share with you two success stories from KiwkFit and Blue Cross, demonstrating how businesses are defying tough trading conditions through the use of mobile. Also, find out just how reliant the Brits really are on their mobiles with an interesting study from computeractive.

This month we'll be watching with interest as our new mobile site for the Army goes live, trialling for the first time a 'film for mobile' to bring action packed footage of life in the army direct to people's handsets.

This month Olympic fever has now gone mobile, with Sony Ericsson serving up free content for its latest Z555i handset, featuring exclusive footage of tennis ace Maria Sharapova for fans to download. Elsewhere, Nestle Purina has launched a new SMS sampling campaign, while a spin in Alfa Romeo's stylish new Brera S is just a text away for UK consumers. Also this month, read the latest from Apple.

In this issue, we share with you the record results for Peugeot's campaign in Australia, innovative uses of mobile by Historic Scotland, Felix and Co-Operative Insurance and an inside word from our CEO Tim Carrigan on the latest mobile advertising study

News from Ad.IQ, including Panasonic's innovative new Toughbook campaign. Putting a little extra 'spring' in our step this month is our success in entering the Media Momentum Awards 2008 league tables, ranking Ad.IQ for a second year running as one of the top 20 "hottest, fastest growing digital media companies in the UK".

Testament to this is the success of Christian Aid's festive ringtone offer which helped increase donations and boost its CRM database. Read on for more info plus the latest campaigns from Kia Motors, Center Parcs, a charity world first in Australia plus a round up of industry news. Can you guess the most irritating TV ads of 2007?