Sony Ericsson serving up free content for its latest Z555i handset, featuring exclusive footage of tennis ace Maria Sharapova for fans to download. Elsewhere, Nestle Purina has launched a new SMS sampling campaign, while a spin in Alfa Romeo's stylish new Brera S is just a text away for UK consumers, with test drive bookings being handled by mobile, to fast track people into the drivers seat.

In this issue, we share with you the record results for Peugeot's campaign in Australia, innovative uses of mobile by Historic Scotland, Felix and Co-Operative Insurance and an inside word from our CEO Tim Carrigan on the latest mobile advertising study

News from Ad.IQ, including Panasonic's innovative new Toughbook campaign. Putting a little extra 'spring' in our step this month is our success in entering the Media Momentum Awards 2008 league tables, ranking Ad.IQ for a second year running as one of the top 20 "hottest, fastest growing digital media companies in the UK".

Testament to this is the success of Christian Aid's festive ringtone offer which helped increase donations and boost its CRM database. Read on for more info plus the latest campaigns from Kia Motors, Center Parcs, a charity world first in Australia plus a round up of industry news. Can you guess the most irritating TV ads of 2007?

Bringing the latest ad campaigns featuring clever and interesting use of mobile; including Amnesty International boosting support for the crisis in Burma plus the UK launch of Hummer's first right hand drive SUV.