PETER ST-AMOUR
Operations director

Peter was responsible for establishing Ad.IQ's UK client services function and managing its international roll-out. He spent a year at Ad.IQ Asia in Sydney where he established market expansion structures. Peter returned to Europe in 2008 to implement organisational arrangements to ensure Ad.IQ continues to set the pace in the market.

Intent on a career in advertising since the age of 12, Peter gained a degree in marketing and went on to work across many high profile accounts at major advertising agencies. In 1999 he joined Ogilvy to assist with Ford's above the line retail and motorsport advertising activity. Having experienced how difficult it was for brands to be accountable and for agencies to prove their effectiveness, Peter immediately saw the value of Ad.IQ's proposition and accepted the offer to join as client services director in 2004.