JOHN EDWARDS
Regional director - ASIA

Having lived in Sydney and South East Asia since 1993, John knows the Asia Pacific telecoms industry inside out. While working in London for PA Consulting, John was posted down-under to lead a major project for Telstra. He later became CEO of Cap Gemini's Telecoms and Media business for Asia Pacific and most recently was vice president and general manager of Motorola's Asia Networks business, overseeing its $600 million infrastructure business with telecoms operators in the region.

He joined Ad.IQ in 2006 after persuading Antony North to share the last bottle of wine with him at a social function. He has played a lead role in successfully lobbying Australian authorities to open up the 13 local rate number range for mobile response, and is now assisting the growth of Ad.IQ's operations in Asia.