Ashley has extensive experience driving organisations through change to improve performance. With a career spanning over 30 years, he most recently took IBM and Visa into the mobile commerce sector with Upaid prior to which he led the IPO for one of London Stock Exchange's highest growth stocks, Orchestream. Previously he turned around Cray/Anite Networks and executed its sale to Cable and Wireless. In 1994 he acquired and grew the first profitable mobile data cellular network, Cognito.
His strong commercial drive and experience gained from working with global organisations provides an excellent international outlook, relevant for Ad.IQ's continued geographic expansion.