Apparently consumers would rather go without chocolate, alcohol and sex than lose their mobile phones. At least, that’s according to a survey published by Computeractive (see full story below). We’re not so sure here at Ad.IQ. However, we are looking forward to the day when the consumer’s love affair with the mobile is adequately reflected in the marketing budgets of major brands. To bring that day a little closer, this month we have a couple of success stories that show how brands have defied tough trading conditions to deliver better results through the innovative use of mobile. Both demonstrate clear and easy to measure ROI and require a comparatively modest investment.
The first story features KwikFit Insurance and shows how well-implemented web to text technology can reduce abandoned quotations online. The case study will be of interest to brands that trade or quote online.
The second features Blue Cross, who have worked with Ad.IQ to investigate the effectiveness of mobile response using Ad.IQ’s analytics platform. There’s been much discussion on blog sites recently about the ROI from mobile response. This study finally lays the argument to rest by demonstrating and quantifying the benefits. Read on to find out more...
UK: KwikFit harness the use of mobile with online quotations
UK: Blue Cross measure the true power of mobile effectivness  Animal welfare charity The Blue Cross uses direct response advertising on daytime TV to generate charitable donations. Using a split test, Ad.IQ demonstrates the real benefits of using mobile as an added response channel.
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What will Mobile Marketing look like in 2020?
What will mobile advertising look like in 2020? A new report from OgilvyOne and messaging company Acision predicts mobile advertising in 11 years will be far more personalized as users exercise control over the types of messages they see, and when, on their handheld devices.
"Mobile advertising in 2020 will be mobile directed advertising which is selected and chosen by the individuals themselves. It is the individual who will be the pivotal player in the mobile advertising domain of the future and the mobile device will be a technological representation of them", according to the study.
Mobile phones the number one luxury for Brits
If you want proof that mobile phones have become an inseparable part of our lives, a study has shown that seven out of 10 people in the UK feel they wouldn’t be able to go more than a day without using their mobile phone, Computeractive has reported. The research was conducted by communications provider Lumison who surveyed 1,000 mobile phone users. Lumison also found that 85% of the public would rather go without chocolate, sex or alcohol than without a mobile phone.
