A warm welcome to the October edition of the Newsletter. 2009 is continuing to be a significant year for the mobile industry and Ad.IQ; the team has expanded considerably into newly refurbished harbour surrounds, our two year investment in the SMS13 proposition came to fruition and now any brand with a 13, 1300 or 1800 number can work with Ad.IQ. Finally the Ad.IQ Analytics platform has been extended and reworked but more on this below.

A recent statistic claims 1 out of every 7 minutes of media consumption in the US takes place via mobile devices which is almost exactly the same rate of consumption as press. (Mobile Media Soars) Forgetting all the other unique properties of the mobile channel, this statistic alone, articulates why mobile should finally be getting the seat at the table it deserves and why the Australian industry should expect a similar level of adoption. Thank you to Ford, Victorian Government and Blue Cross for sharing the case studies below.

James Critchley (CEO)

• In Progress
• News
• ADIQ in the Media
• Stats & Figures

Using mobile across customer lifecycles - Case Study for Ford

Ford and Ad.IQ began their partnership at the beginning of 2007 by adding sms to 13Ford and combining the call to action across TV, press and outdoor media. Tim Burton, Customer Loyalty Manager at Ford speaks about reaching a new audience via mobile & leading their Asia-Pacific market in mobile technology.

Ad.Effect: How Mobile Measures Up? 3 Clients share some insights.

We are rather proud of our Analytics platform and the accolades it attracts. It continues to be a key area of distinction for Ad.IQ and an area of considerable investment. This year we have added media cost data, geo spatial and geo demographic analysis. To find out a little more about how an Ad.IQ Analytics package delivers ROI for 3 customers please read on. One customer shares the impact of using mobile on TV, Victorian Government how to measure media performance and the Water Saving campaign demonstrates how to distinguish engagement by creative.

MEDIA AGENCIES AND RESEARCH
Study: Mobile Media Soars, Marketers Must Adapt

IPG's Universal McCann and AOL polled 1,800 mobile users over the fourth quarter of last year and first quarter of 2009 to track the growth of media consumption via mobile devices.