Do you ever pine for the old days, when you employed one “full service” agency that took care of all your advertising needs? Nowadays there’s an agency for everything. Specialist agencies bring focus and expertise to new media but as the number of suppliers grows, it becomes harder and harder to sustain an integrated approach and at a basic level have them act in concert.

So it seems timely that this month we should lead with two stories about how Ad.IQ has worked with like-minded partners to deliver integrated campaigns that span above the line, online and direct marketing activities.

We've been working for Save the Children in partnership with Experian CheetahMail. A persuasive outdoor and press campaign created donor interest. CheetahMail and Ad.IQ collaborated to take this interest online where a donation could be made.

Save the Children

Save the Children’s EVERYONE campaign aims to stop children dying from basic illnesses in poor countries. As part of the global campaign launch, the charity is asking the public to show their support for saving children’s lives. “Although the campaign launch is primarily about raising awareness, we are keen to capture supporter interest and start dialogues with prospective donors and campaigners at every opportunity”, said the Brand Manager of Save the Children.

Mobile ads effective regardless of campaign goal: Quattro

Ad.IQ manages mobile advertising campaigns for a variety of brands. In general, we’ve seen very high click through rates, sometimes spectacularly so. This study by Quattro in the States confirms most of our experiences. Particularly that content and ads optimized for mobile yield higher response.

David Hasselhoff downloads his brain to iPhone

If you ever doubted that the iPhone applications market is the most jumped upon bandwagon in commercial history, read this ludicrous story and believe