We're delighted to bring you the first issue of Ad.IQ News: a monthly round-up of how marketers are making the most of mobile around the globe. Since bidding farewell to our former identity ‘TXT4’ in September, we've welcomed our Ad.IQ brand in with style: launching our new interactive website www.adiqglobal.com, updated weekly with our latest work; arranging celebrations from our offices in London’s Shoreditch across to Sydney, plus hearing of our nomination for the prestigious IMA Awards. Read on for more news and need-to-know updates from the industry.

  
 

UK: VOLVO XC70: Mobile drives consumer engagement

Consumers wanting to know more about Volvo’s ‘SUV for the 21st century’ can request a brochure or test drive by text, boosting response levels around the clock.
19% of Britons have used mobile search compared with nearly half (49%) of people in Japan

Exam results boosted SMS figures for August with 137 million messages sent on 17th (A-levels) and 136 million on the 24th (GCSE)

3 out of 4 mobile subscribers received an ad via SMS during July, according to M:Metrics
  
 
 
 

Germany: Opel's mobiles put punters in the driving seat
Australia: Shortcode shortcut to going smoke free
France: French Air Force finds SMS is the route to the right stuff
Ad.IQ shortlisted for IMA Awards 2007
Ad.IQ’s successful mobile campaign as part of Vauxhall’s New Corsa launch has been shortlisted in the Automotive category at this year’s Interactive Marketing and Advertising Awards. Now in their third year, the prestigious awards run by NMA and Marketing Week magazines, showcase and celebrate the best in digital marketing with an emphasis on effectiveness and ROI.
WANT TO KNOW MORE

New Mobile Advertising Guidelines
To foster the uptake of mobile advertising by global brands and enhance and protect the customer’s experience, the Mobile Marketing Association (MMA) has released its Mobile Advertising Guidelines. Tailored specifically for Europe, the Middle East and Africa, the guidelines are designed to make it easier for marketers to develop mobile advertising campaigns and ensure there is consistency across mobile devices.
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Yahoo! partners with 02 for mobile search
Web search company Yahoo! has signed a deal with 02 to exclusively feature its oneSearch product on the operator’s mobile internet portal 02 Active.

Fight! Fight!
Vodafone has teamed up with MusicStation to go head to head with iTunes in the run up to Christmas. The new service will enable customers to download unlimited tracks from all major record labels while on the move, direct to one of their new handsets.