The sun’s shining and what better way to boost that Friday feeling than a quick update from Ad.IQ! We bring you the latest ad campaigns featuring clever and interesting use of mobile; including Amnesty International boosting support for the crisis in Burma plus the UK launch of Hummer’s first right hand drive SUV. News and views from the mobile industry including Ad.IQ’s ceo Tim Carrigan’s response to new research claiming 52 million of us will be using our mobiles to buy every day goods and services by 2011. Plus, we take a look at the results of the DMA’s first mobile marketing insight study. See you in the queues tonight for the Apple iPhone – remember 6.02pm (if you don’t get this at first either, read on!)
UK & GERMANY: Amnesty International uses mobile to rally support for Burma
SMS is proving
to be an effective tool for engaging new supporters according to
the human rights charity, whose latest appeal encourages people
to text to receive a callback
Let the hysteria commence! The long awaited European arrival of the Apple
iPhone is nearly over with handsets going on sale in UK and German stores
tonight at precisely 18:02
GMT (another plug for the exclusive network!)
A staggering 4825 billion text messages were sent during September 2007:
the same number as were sent during the whole of 1999 (MDA)
Google.com is the most visited site with 28.6m users, followed by Microsoft
and then Wikipedia (ComScore)
GERMANY: Leading insurance provider Hamburg Mannheimer has launched its second text to win campaign following the success of its first trial earlier this year.
A new study by Juniper Research forecasts that within four years mobile phones will become a viable alternative to cash and credit cards with around 52 million consumers buying everyday goods and services over the mobile internet. Tim Carrigan, Ad.IQ’s CEO says “For mCommerce to enter the mainstream, the industry must overcome the negative perceptions of mobile payment that have been generated by extortionate network charges for premium rate SMS, ring-tone scams and TV voting scandals. The industry will need to learn lessons from eCommerce, put robust security measures in place and abolish excessive charges. Once trusted brands adopt these new technologies, consumer confidence will build.”
DMA launches study to track mobile marketing performance
The Direct Marketing Association (DMA) last week unveiled its first Mobile Marketing Insight study to track mobile trends. Designed to provide clients, agencies and suppliers with ‘clear measures to judge the medium,” the quarterly report will be available free to DMA members.
The report shows that for Q1 2007, SMS remains the dominant mobile marketing format and the volume of messages sent continue to increase substantially year on year.
