Bringing you up to speed on the latest mobile campaigns plus facts and figures from around the globe, welcome to the latest edition of Ad.IQ news. In this issue, we share with you the record results for Peugeot's campaign in Australia, innovative uses of mobile by Historic Scotland, Felix and Co-Operative Insurance and an inside word from our CEO Tim Carrigan on the latest mobile advertising study…
AUSTRALIA: Peugeot Revs Up Mobile Marketing Campaign
Young consumers are redirecting their attention from TV to mobile with 18 to 34 year olds comprising 56% of mobile media users, compared to only 29% of TV viewers (M:Metrics) SMS set to surpass 2 trillion messages in major markets in 2008, a 19.6% increase from 2007’s total of 1.9 trillion (Gartner)
UK: With a jam packed diary of over 400 exciting events from jousting displays in the Highlands to lively historical re-enactments, Historic Scotland has launched an SMS campaign to keep local people up to date with what's going on in their area.
UK: Cat lovers nationwide can now get a tasty treat for their pets by text – using Felix's latest SMS sampling campaign. Promoted across press ads and online, consumers can send the keyword 'ROASTED' to 84880 and select to receive a tray sample.
UK: Co-operative Insurance is using mobile as part of its latest TV campaign, to efficiently manage peak response times. As call volumes in response to TV ads often come in big spikes straight after the ad, the campaign features Ad.IQ's unique Autocallback technology to capture all enquires.
Mobile AdSpend set to soar
A new report issued this month by Juniper Research, predicts a forthcoming boom in mobile advertising with businesses set to invest more than $1bn this year. The UK based telecoms analyst firm also forecasts that while SMS is currently the most popular delivery channel, mobile TV will drive revenues even further by 2013.
Tim Carrigan, CEO of Ad.IQ said: “As brands look to step up their activity in this area, it's crucial that more consideration is given to the consumer experience - so that those who click through are presented with quality content. More work also needs to be done to audit the effectiveness of these activities: mobile has the potential to provide even more data than conventional online advertising.”
