Happy New Year! We hope you’re looking forward to a prosperous 2008
and adjusting well to life back in the real world after the break. Over
Christmas, Ad.IQ managed close to 16,000 mobile responses to our clients’
advertising campaigns; proving the medium’s effectiveness in capturing
consumer interest all year round. Testament to this is the success of
Christian Aid’s festive ringtone offer which helped increase donations
and boost its CRM database. Read on for more info plus the latest campaigns
from Kia Motors, Center Parcs, a charity world first in Australia plus
a round up of industry news. Can you guess the most irritating TV ads
of 2007? Answers below…
UK: Christmas Ringtone Campaign Boosts Donations for Christian Aid
UK mobile phone users sent 280m SMS messages on New Year's Eve, equating
to 4.6 texts per person, according to estimates from Airwide Solutions
Group M reports that digital advertising revenues in the UK to overtake
TV by 2009
AUSTRALIA: The World Society for the Protection of Animals has deployed a mobile commerce payments platform in Australia as part of a new strategy to raise donations to help animals worldwide.
UK: Kia Motors has integrated mobile into its launch campaign for the New Picanto model.
As Injurylawyers4u tops Marketing's public poll of irritating ads for the second year running, David Tiltman asks why advertisers deliberately set out to annoy the nation's TV viewers.
Mobile Web
The opening up of the mobile web has attracted major online players to
the platform, reports Alex Farber.
Internet
portals have increased their focus on mobile in recent weeks in an attempt
to challenge the established operator portals. The AOL and MSN home pages
have been transformed as the online giants try to increase traffic on
the emerging platform.
