This month we'll be watching with interest as our new mobile site for the Army goes live, trialling for the first time a 'film for mobile' to bring action packed footage of life in the army direct to people's handsets. And with text figures reaching crazy new heights, SMS campaigns continue to rise - our latest is for Mitsubishi who'll be boosting their TV ad campaign with mobile to capture interest in their latest 4x4s. Read on for full details of the campaigns and catch up on the latest facts and figures from mobile land...
UK: Free mobile film broadcasts life in the Army
Britons are sending on average 60 million more messages a day compared to the same period in 2007 – up by 38% (MDA) 4,500 people now browse the web from their mobile each day, a 25% increase in the past 2 years (MDA)UK: Mitsubishi introduces mobile as key sales tool  Mobile proves successful in accelerating brochure and test drive requests for Mitsubishi Motors, capturing interest in its latest models advertised via a national TV campaign.
|
Exposure
to Mobile Advertising Can Positively Shift Brand Metrics
A new report investigating the performance of mobile brand advertising provides positive feedback to the industry and brands on the increasing value mobile adds to marketing. Tim Carrigan, Ad.IQ's chief executive said "This study highlights the shift in perception of mobile and proves its value as a mechanism no longer solely for direct response, but for brand building. Its findings also support the effectiveness of mobile advertising in increasing consumer purchase intent, as a new medium that lacks clutter."
The study has been carried out by Christina Goodman, director of global marketing and client development, Dynamic Logic, and looks at aggregated results from the latest mobile research studies in the UK and US.
Dial up your advertising in a downturn
Stepping up your advertising during a recession has been proven to help companies make large market share gains in the recovery, according to a number of independent studies. Examining nearly 1,000 US companies during the recession of the early nineties, the McKinsey study revealed that those who increased their spend during the downturn were the only ones whose profits rose substantially when the economy recovered.
