Olympic fever has now gone mobile, with Sony Ericsson serving up free content for its latest Z555i handset, featuring exclusive footage of tennis ace Maria Sharapova for fans to download. Elsewhere, Nestle Purina has launched a new SMS sampling campaign, while a spin in Alfa Romeo's stylish new Brera S is just a text away for UK consumers, with test drive bookings being handled by mobile, to fast track people into the drivers seat. Also this month, read the latest from Apple - with iPhone figures indicating a sharp rise in the popularity of the mobile internet...
UK: UK: Maria Sharapova's endorsement of Sony Ericsson's Z555i gets WAP platform
The average North American sends over twice as many SMS per month than the average Western European does Over £6.2bn will be spent on advertising on the mobile phone in 2011, according to Informa
UK: PURINA ONE, Nestlè Purina's advanced nutrition grocery brand, has placed mobile at the centre of its marketing campaign to promote uptake of its newly launched nutritious PURINA ONE Natural Balance cat food.
UK: Combining Italian design with specialist automotive technology, the long awaited Brera S model has now arrived and the nationwide ad campaign encourages consumers to order their brochure and book a test drive by SMS.
Mobile Internet use on the rise, according to Apple
New figures released this week by Apple show that 98% of iPhone users are regularly browsing the mobile internet, indicating its increasing popularity amongst consumers. With the recent launch of the iPhone3G, Apple’s second version of the acclaimed handset featuring even more functionality, Ad.IQ’s CEO Tim Carrigan examines the importance of accessibility in promoting the uptake of new technologies.
Consumers find their way with Mobile Mapping
A new benchmark study by comScore and M:Metrics reveals an increasing number of consumers are downloading maps to their mobile handsets, primarily for driving directions. Indicating a dramatic growth rate in the use of this functionality, Ad.IQ’s Sales Director Rob Beecroft comments on the vast potential this development presents to brands.
