Spring is here at last and to add to the joys of longer evenings and rays of sunshine, here's a quick round up of the latest news from Ad.IQ, including Panasonic's innovative new Toughbook campaign. Putting a little extra 'spring' in our step this month is our success in entering the Media Momentum Awards 2008 league tables, ranking Ad.IQ for a second year running as one of the top 20 "hottest, fastest growing digital media companies in the UK". As though we needed another excuse to celebrate!
UK: Panasonic Gets Tough with Text
Informa predicts mobile social networking revenues to hit US$52bn by 2012 23% of mobile phone users are now accessing the internet on their phone (MDA)
UK: In the run up to the Paralympic World Cup taking place in Manchester this May, pre event publicity will feature a mobile call to action to enable people to easily obtain information on buying tickets.
UK: Smokers living in Northern Ireland can now sign up for a new mobile support service to receive a 5 week programme of motivating and encouraging text messages to help them quit the habit.
Ad.IQ is celebrating its latest award win after being listed as one of the UK's top 20 fastest growing digital media companies by the Media Momentum Awards 2008, which took place in March at Sketch, London.
What type of mobile user are you?
www.mobilemarketingmagazine.co.uk
According to new research from digital market research company InsightExpress, mobile consumers can be segmented into three distinct behavioural profiles: Mobile Pioneers, Mobile Wannabes and Mobile Traditionalists.
The Mobile Pioneer (15% of the market) is ahead of his peers in terms of mobile behaviour, and uses advanced features weekly such as the Internet, unique applications, and video. The majority of Mobile Pioneers are under 35 years old, one third of them have a Smartphone, and they skew male and single.
