The new generation of smart phones is driving a dramatic increase in the usage of the internet on mobile devices. For brands this means a rapidly growing percentage of web traffic originates from mobile devices. How best to accommodate these prospects and customers is an issue that all brands and organisation need to address.

Ad.IQ has extensive experience of developing and delivering mobile internet strategies. Ad.IQ provides insight on the customer journey and addresses the issue of how to generate site traffic, and how to maximise the lead generation potential of the mobile internet.

Standalone sites: For many brands at a pilot stage the starting point on the mobile internet journey is to develop standalone sites either for a specific product or campaign, or a mobile version of their desktop site. We help brands build and maintain standalone sites and with strategies to drive traffic to this sites and solutions to help manage leads generated via the sites.

Integration with existing websites: Organisations with large volumes of web content or transactional services require solutions that integrate with their existing web infrastructure, content management tools and payment gateways. Here our focus is using our technology to help build and maintain site that draw content from existing systems and infrastructure.