Mobile can play a key role in customer acquisition as the mobile phone is now a constant feature in most consumers lives. Ad.IQ assists clients to collect and validate data, including addresses and contact details at the point of acquisition. Building a significant volume of mobile data is a key part of clients’ mobile strategies. It is only with significant volumes of mobile data that clients can realise the full potential for the mobile channel.

Advertising response: Ad.IQ pioneered the use of mobile as a response channel for advertising. We have consistently found that adding an appropriate SMS call to action can increase overall response by 20%. Consumer can be offered a callback, address capture for further information via post or email, nearest retailer, or directed online to browse content and complete transactions directly on their handset.

Response analysis: A key advantage of using Ad.IQ to manage advertising response is that every customer interaction is tracked and attributed to a specific media placement. Using a combination of unique keywords and time-stamping, Ad.IQ has developed a set of analysis tool that combine response data with target audience data to provide unique insights into campaign performance.

Number and data validation: The Ad.IQ platform has a unique set of data validation features that ensure data collected via the mobile channel is of the same quality as data collected in any other channel. This includes contact number, name and address validation, date of birth and email address. For customer data acquired via other channels we also offer a mobile number validation service which helps to insure that mobile numbers captured via web or call centre are correct.