Every service that Ad.IQ provides is backed up by a return on investment business case. To deliver these the Ad.IQ platform includes a set of sophisticated analytics tools to track and measure every client activity in exacting detail. Reporting is a key part of all Ad.IQ services and underpins everything we do. We provide a complete audit trail on all customer activities.

Response analysis: The Ad.IQ platform provides a highly sophisticated set of tools for measuring advertising response that include a matching engine to accurately associate consumer engagements with specific advertising activities. Gold standard audience data is utilised to provide a deep measure of campaign performance.

Business case development: A key part of our work with clients is developing the business case around integration of the mobile channel. We have extensive experience in design and implementing of proof of concept trials designed to collect data that can inform a business case.